Look Good . . . Feel Better was introduced in the United States in 1989 by the Cosmetic, Toiletry and Fragrance Association Foundation. The program was introduced in Canada in 1992 by the Canadian Cosmetic, Toiletry and Fragrance Association Foundation, a charitable organization supported by members of the Canadian cosmetic industry's trade association. The program is endorsed by the Canadian Cancer Society.
Look Good . . . Feel Better offers four distinct programs, in English and in French:
Look Good. . . Feel Better Two-Hour Workshops Practical, hands-on workshops are offered free of charge in major cancer treatment centers across Canada. These workshops teach beauty techniques that help camouflage appearance-related side effects of cancer therapy. Volunteer cosmetologists and wig specialists are certified to work with the patients. These volunteers are sensitive to what a cancer patient goes through during treatment.
Each workshop usually consists of ten women newly diagnosed or under treatment for cancer. Five beauty professionals lead patients through a two-hour program sharing cosmetic tips and techniques. Through practical experience, the women learn a 12-step skin care and makeup program. They are also shown practical ways to choose, care for and style wigs, as well as how to use scarves, turbans and hats as stylish alternatives.
Complimentary makeup kits are provided for everyone participating in these group sessions. No products or services are promoted or sold.
